Irish Distillers Pernod Ricard:
One of advertising’s most glamorous and long-running campaigns comes over all edgy and a little bit naughty too for Absolut’s sponsorship of the Fringe festival: print and digital.
IDA: ‘Innovation comes naturally’
Flying a flag here for Ireland as the perfect European base for US companies. This award-winning work was the subject of a laudatory article in the New York Times.
Unilever: Pot Noodle ‘Siren’
Classical scholars will note the allusion to Homer’s Odyssey in this superlight campaign for Unilever’s Pot Noodle brand. Football fans will note the presence of Miss Rhian Sugden, who is a close personal friend of Ronaldo.
Tesco: ‘Finest Christmas’
Now that’s what I call Christmas at Tesco, 2010. A yuletide celebration of ‘Every little helps’, it doesn’t get any finer than this.